Podcasts for the Capital Group
For more than 1 year from 2021 to 2022, once a month, I was connected to one of the many investment experts of the Capital group, an asset manager that manage several trillion Euro around the world. Their goal was to share expertise on several different areas, ranging from Electric vehicles and green energy through to the demographic crisis in China. Each interview combined in depth analysis with a review to investment opportunities.
Each interview combined with some cool graphic design was published on either Paperjam.lu or Delano.lu and were “pushed” via the respective newsletters. Almost all global companies work in English and combined with the ease of online recording and distribution. It made podcasts the natural choice of marketing product.